There was a time when solid state drives were considered a luxury purchase. But over the years prices have dropped precipitously to the point where you can find an off-brand 256GB SSD for under $40 even when it's not holiday season. Prices are declining and we're seeing some fantastic deals this holiday season.

Even popular SSDs from major brands like Samsung, ADATA and Corsair cost significantly less than they did just a few weeks ago. For example, the 512GB version of the Samsung 860 EVO is now selling for just $72, an all-time low. This drive was over $100 back in August and over $80 until recently.

This phenomenon is not exclusive to SSDs. External hard drives, memory cards, and USB flash drives are all at or near record level price lows.

Anyone — ourselves included — can benefit from more storage, so as we inch closer to Black Friday, we're rounding up the day's best storage deals — from SSDs to USB flash drives. Below you'll find some of our top picks for today:

SSD Deals

Samsung 860 EVO 512GB SSD for $72.99 ($37 off)
Samsung 860 EVO 1TB SSD for $147.99 ($52 off)
ADATA SU655 480GB SSD for $64.99 ($35 off)
Samsung 860 EVO 500GB SSD for $79.99 ($30 off)
Corsair Force MP500 240GB NVMe PCIe M.2 SSD for $122.95 ($73 off)
Samsung T5 Portable USB 3.1 1TB SSD for $197.99 ($52 off)
Samsung 970 EVO 1TB SSD for $227.99 ($72 off)

HDD Deals

Lacie Porsche Designed 2TB HDD for $94.95 ($65 off)
WD 8TB Elements Desktop Hard Drive for $149.99 ($30 off)

Memory Cards/Flash Drive Deals

Sandisk Ultra 128GB Micro miocroSD Card for $21.95 ($9 off)
SanDisk Ultra 64GB USB Type-C Dual Drive for $16.99 ($16 off)
Samsung 128GB microSD Card for $24.99 ($17 off)