Even more worrying is that the above examples were taken from the first 600 URLs in a single notice, leaving another 3,000 URLs to go in that notice alone. (Link to the notice courtesy of Lumen Database here)

DMCA Piracy Prevention Inc.

Theories as to who might own and/or operate DMCA Piracy Prevention Inc. aren’t hard to find but the company does exist and is registered as a corporate entity in Canada.


Registered at the same address is a company with remarkably similar details. BranditScan is a corporate entity operating in exactly the same market offering similar if not identical services.


BranditScan has sent DMCA takedown notices to Google under three different notifier accounts.

One account sent takedown notices that requested the removal of 33,875 URLs, across 1,452 domains, on behalf of 53 copyright holders. A second account, 30,781, 1,328, and 28 respectively. A third account requested removal of 8,153 URLs, across 662 domains, on behalf of 28 copyright holders.

DMCA Piracy Prevention Inc., on the other hand, is listed under at least 60 accounts in Google’s transparency report, with most accounts sending between 1,000 and 4,500 takedown notices each. The main account for the company has sent massively more; over 51.6 million URLs requested for removal, across 58,431 domains, on behalf of 7,179 copyright holders.

No Lessons Learned

As reported in November 2023, DMCA Piracy Prevention began sending takedown notices to Tumblr at the beginning of the year and has since submitted over 300 complaints.

Unable to differentiate between copyright-infringing images of a model using the name ‘La Sirena’ and anything else using that name, the monitoring company demanded the removal of 90 Tumblr posts that matched a keyword search of “la sirena.” All of those posts were non-infringing and completely unrelated to the original content.

Tumblr’s takedown team rejected the notices, kept all the posts online, and added DMCA Piracy Protection to its ‘Hall of Shame’ instead.

“Copyright monitoring services should not flippantly report content entirely irrelevant to their clients’ content; that is an abuse of the DMCA,” Automattic noted at the time.

Unfortunately, DMCA abuse rarely has consequences for those behind it.