A well-known network of online adult content accounting for 6 million daily visitors has launched its premium version, a paid subscription platform dubbed “Netflix for porn”. As you may understand, persuading users to pay for content has proved a tough job in the digital age, especially in adult entertainment, where there’s plenty of free content and where services’ record on payment security is dismal.

On the other hand, porn has proved itself as a driving force in technology, as it was first to popularize everything from the printing press and VHS, DVD and the Internet. Today all kinds of entertainment content struggle to reshape their business with sharp drop in DVD sales and increase in free websites. In a new service, subscribers will get access to exclusive, full-length HD videos and the ability to watch any Pornhub’s videos ad-free and with better quality for $9.99. Free subscription will remain unchanged.

Spotify is not en exception in regard of monetizing videos, as it also offers a free, ad-supported version along with its core paid product. But Pornhub faces challenges unique to its space, and if it manages to convince users to pay $9.99 every month, it will create an instructive model for the rest of the digital content industry.

Pornhub agrees that a view from a paying customer generates more revenue for the copyright owner than that from a non-paying user. However, it is not a secret that record labels take out enormous cuts of the collected royalties, and the same will happen to Pornhub’s subscription revenue. The service insists that monthly payments will be secure, encrypted, and “discrete” in terms of how they appear on bank statements.

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