India -- Report Sellers has added a new market research report on “Pay TV, Passwords, and Piracy” to its offerings. The report is an in-depth market study providing accurate market insights including the latest trends, forecast, competitive insights, etc.

Credential sharing is most popular among Cord Nevers. Among all broadband households, 16% admit that they either use credentials to access a video service paid by someone outside the home, or they provide their own credentials for people outside of their home to use. Among pay-TV subscribers, only 7% indicate they use IDs and passwords for video services from people who do not live in their household, while only 8% indicate they allow people outside their household to use their credentials. At 14%, the rate of Cord Cutters who use others credentials for online video services is double that of all pay-TV subscribers; 18% of Cord Nevers indicate they use the credentials of someone outside their household to access an online video service.

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Recently, a new set of software platforms have emerged to enable pirating content, though piracy was not their original intent. Home media server platforms like Plex and Kodi were intended to serve as interfaces for consumers to access content that they have purchased, created, or otherwise have the rights to use and view. By leveraging a number of programming loopholes, developers have been able to exploit these media server platforms to access copyrighted content illegally. Kodi is particularly problematic as it is an open-source platform, allowing third parties to easily develop add-ons that can be used to access content illegally.