The latest tool in the war on music piracy is a free app which allows users to take on the role of managing an emerging band.

The app is designed to give young people an insight into the modern music industry and to educate them on the effect of piracy on artists.

Music Inc is a collaboration between UK Music, the Intellectual Property Office and Aardman Animations.

Much of the recent effort to stop music piracy has focused on site blocking.

A letter-writing campaign which the government had intended to launch against hardcore pirates is still caught up in legal wrangling.

The campaign was to focus on educating pirates about legal alternatives.

Education remains an important part of the battle, think those behind the app.

"Our goal is to give young music lovers a taste of what it's like to work in the music industry and convey a message about the value of creativity in a fun and interactive way," said Jo Dipple, chief executive of UK Music.

Minister for Intellectual Property Lord Younger said he hoped the app would encourage young people "to think about copyright and its importance to the creative industries".