KIM Kardashian did it, so did Katherine Heigl and Mad Men’s January Jones.

Now Zoe Marshall is the latest celebrity to purport the benefits of eating her placenta after giving birth.

Zoe, 33, and her Kiwi NRL star husband Benji Marshall, 33, welcomed their first child in February, a baby boy called Fox.

On Monday, Zoe shared a photo of herself with her newborn baby, breastfeeding while holding a placenta smoothie.

Women who choose to consume their placenta post-birth often drink it blended in a smoothie or have it made into pills.

“This is me with my placenta in a shake. A small piece of fresh placenta blended with banana and berries and yes I drank it! Gotta have that fresh placenta,” she wrote on Instagram, adding that she also plans to consume her placenta via capsules and as a drinkable extract.

There is no peer-reviewed scientific research to support the health benefits of consuming the placenta after giving birth.

But advocates claim it can boost milk supply, reduce the risk of developing post-partum depression, and replenish vital nutrients and hormones.

Most of these benefits are based on anecdotal reports from women who have consumed their placentas.

Zoe’s 35,000 Instagram followers were divided over her choice.

“I just gasped out loud. There is no scientific proof irrespective of it being disgusting,” one commenter wrote.

“Wtfffffff” and “That is disgusting!” wrote two of her followers.

Others were more supportive.

“I can’t believe everyone is grossed out by this! Its not like the placenta has been thrown in a blender and that’s what zoe is drinking, it’s a tiny piece of placenta. There are SO many benefits of consuming your placenta, you all should actually research it with an open mind!” one person wrote.

“Don’t freak out everyone! There is a small piece of placenta in this large drink ... the rest is organic banana, strawberries, raspberries and blueberries!” wrote the woman who helped Zoe process her placenta.

Zoe has been super honest with her followers throughout her journey as a new mother.

Last month, she posted candid photo on Instagram and spoke openly about the struggles she’s faced since becoming a parent.

“This is me. Overwhelmed, after crying in my room for an hour,” she captioned a photo of herself crying in bed.

“Benj had been playing away and I just couldn’t handle any of it. I felt bad for wanting some space to breathe and weep. I felt scared that I didn’t know what Fox needed. I was so incredibly exhausted. Hungry. Depleted. Sad. Confused,” she wrote.

“Week 2 and 3 was so hard for me. I hadn’t left the house in days. I couldn’t catch up with life. Couldn’t bare [sic] to see visitors. I wasn’t myself and wasn’t managing. Why didn’t parents talk about this phase? I felt so alone. Isolated,” the post continued.

Zoe explained she wanted to share the reality of being a new parent on social media, not just the good stuff.

“There’s going to be so many joyful times with baby Fox shared on social media. I need to show you the realness too, the days of not getting time to eat, of poo explosions (Fox’s, not mine), of never-ending laundry and dishes, of crying over nothing, of not being able to sleep when you get to have a sleep, of the sore neck, wrists, back, nipples, of butting heads with your partner and scrolling Google for answers. Not to mention the healing your body is going through, pants that don’t fit, strength you no longer have in your body. It’s a hard, hard time,” Zoe continued.

“As glorious as having a little miracle is we need to acknowledge the transition into parenthood and how challenging that can be. I’m having much better days now with a few of these thrown in for good measure (like the last two days — brutal),” she wrote.

“This isn’t post-natal depression, it’s transition and I wish I was forewarned. I’d love to know I’m not alone ... What was the biggest challenge for you?” the post finished.