I agree with that, that's the basic law of economics, where "you give up something to gain something". Also, don't forget the tweets he usually does. Heck everything he does is news, but I don't know if he actually becoming a bit overrated in news, "In the news today, Elon Musk took a shit and he said: "I will never stop innovating, how can we make toilets better? Why not give it wheels!"