The annual Amazon New Year sale is here once again with thousands of ‘Lightning Deals’ on everything from kitchenware to games consoles.

The limited deals will run alongside ‘Deals of the Day’ available every 24 hours until the New Year Sale ends at 23:59 on Sunday 31st December.

Shoppers can browse all of the great Amazon New Year Sale deals at amazon.co.uk/boxingday or via the Amazon app (to download, visit amazon.co.uk/app from a mobile browser). Amazon app customers can also set ‘Watch a Deal’ alerts to ensure they never miss out on a bargain.

Amazon Prime members get exclusive early access to these 'special' deals and more offers throughout the festive period, plus members can take advantage of same-day delivery. You can find out more about Prime subscription perks in our FAQ guide and how to try it for free.

“The Boxing Day Sale is the perfect time to purchase those must-have products that we’ve wanted all year,” said Alvaro Castillo, Head of Deals and Events, Amazon.co.uk. “The sale continues until the end of December, with great deals on kitchen appliances, radios and jewellery amongst many others, so there’s plenty of time to treat yourself.”

The online retailer has already launched pre-Christmas offers on its own-branded items, with the Echo Show reduced from £199 to £129 and the popular Amazon Echo speaker reduced from £89.99 to £69.99.

But if you're holding out for the sales, have a look at some of the top secrets to getting the best deals from the retail giant.

Amazon sale deals

PRODUCT

CURRENT AMAZON.CO.UK PRICE* BOXING DAY SALE PRICE £ SAVING

Le Creuset Toughened Non-Stick Saute Pan + Silicone Tool

£142.05 £79.99 £62.06

Sony Ultra Compact Digital Radio

£42.99 £22.49 £20.50

Stolichnaya Elit Vodka, 70 cl

£39.95 £26.00 £13.95

Joseph Joseph 2-Tier Dish Drainer

£32.99 £19.99 £13.00

Le Creuset Stainless Steel Pasta Pot, 20 cm + Silicone Tool

£180.08 £109.99 £70.09

Braun Series 7 Men's Electric Foil Shaver

£246.04 £109.99 £136.05

Epson HD Ready 3D Home Cinema and Gaming Projector

£388.96 £269.00 £119.96

Mamas & Papas Armadillo Stroller Pushchair

£171.75 £109.00 £62.75

Fisher-Price 3-in-1 Swing-n-Rocker

£119.99 £84.00 £35.99

Nokia Body – BMI Wi-Fi Scale £59.95 £39.99 £19.96
Le Creuset Toughened Non-Stick Shallow Casserole Pan, 24 cm + Silicone Tool £99.00 £59.99 £39.01
Goldmaid Sterling Silver Ruby Red Heart Necklace £54.99 £30.79 £24.20
New Year sale shopping tips
Do your research

Keep an eye on the Amazon deals page, where new deals and offers are set to be released throughout each day over the Christmas period. But be aware that the Amazon 'lightning deals' will only last for a very limited time.

It is also worth checking how the price has changed on Amazon.co.uk by using a service like CamelCamelCamel.

The website tracks prices on Amazon.co.uk to see if products are regularly discounted or of you're getting a genuine special offer - you can even plug it into your web browser to check automatically.

Get same-day delivery

If you're a last minute shopper Prime will be right up your street (Image: Reuters)
Amazon Prime not only gets you free delivery on many items, you get their instant video service thrown in, too.

Best of all, they offer a 30 day free trial - so you can get all your Christmas goodies delivered gratis - just don't forget to cancel before the 30 days is up or you'll end up paying full price.

Don't overlook great deals already out there

In the lead up to Christmas, Amazon is experiencing the busiest time of the year (Image: Getty Images Europe)
Deals are available everyday of the week at Amazon - the key is knowing where to look. If you can't find what you're looking for, try Amazon's Warehouse deals where they have big brand products for knockdown prices (all year round).


The only difference between them and the higher-priced identical versions in stores, is that these ones have been refurbished by Amazon.