The Kate Spade brand transcends the person that co-founded the company 26 years ago and given her name to what is now one of the largest in the handbag market. Lately, Kate Spade diversified its portfolio with even more products, including smartwatches.

The newly announced Scallop 2 smartwatch is not the first wearable device launched by Kate Spade, but this certainly seems the more advanced to date, even though it's still equipped with Qualcomm's Snapdragon Wear 2100 processor, a rather old chipset.

However, Kate Spade Scallop 2 packs some really nifty features like built-in GPS and NFC (Near Field Communication) connectivity, which allows users to make purchases via the smartwatch using Google Pay.


Also, the smartwatch is water resistant up to 3ATM and features heart rate tracking. Design-wise, the Scallop 2 is meant to women, which is why Kate Spade insisted that smartwatch embeds some colorful animated dials, as well as the company's signature spade and scallop detailing.

It's worth mentioning that the wearable device is powered by Wear OS and compatible with Android OS 4.4+ (excluding Go edition) and iOS 9.3+ smartphones.

The Kate Spade Scallop 2 smartwatch collection will be available just in time for Valentine's Day gifting, online and in store for prices starting at $295. Pre-sale starts today on the company's online store, but the smartwatch won't arrive until late January.