Last year, HTC released two high-end smartphones: the U11 (in May), and the U11+ (in November). Neither handset has attracted a significant number of customers, and perhaps that’s why HTC is reportedly trying a different strategy this year.

According to HTC Source, the recently seen HTC U12+ will be the company’s only flagship (high-end) phone of 2018. Thus, as previously assumed, a non-plus, regular HTC U12 doesn’t seem to be in the making. Instead, HTC is allegedly planning to launch a U12 life - similar to the HTC U11 life of 2017, this should be an affordable, mid-range device.

The HTC U12+ is expected to be released in early May in many parts of the word - most probably, this includes the US. HTC Source has it that the smartphone could be priced competitively, possibly costing about as much as a Samsung Galaxy S9 (around $700), while offering specs comparable to those of the more expensive Galaxy S9+ (priced at over $800). However, at the moment, confidence in this particular detail isn’t too high.

The HTC U12+ should bring a plethora of high-end features, including a 6-inch, Quad HD+ display, a Qualcomm Snapdragon 845 processor, dual cameras (both on the rear, and front), 6 GB of RAM, and up to 128 GB of internal memory.