Buoyed by the distinct appeal of its phones, the Honor brand was on a roll last year with sales rising double digits in a stagnating market. The phone maker is determined to keep the momentum going with its Honor 20 series that was just officially announced with record lens aperture and brand new looks.

Both Huawei and Honor use hue-shifting glass backs for their flagship phones that take on beautiful gradients with every viewing angle, but that concept will be taken to the extreme with the 20 series' Dynamic Holographic design.

Honor 20/Pro design and display

To achieve a stereoscopic effect that changes looks depending on the angle you observe the phone from, Honor used what it calls an "industry-first Triple 3D Mesh technology." It basically adds depth to the gradient colors on current high-end phones from the world's second-largest maker, hence the "holographic" moniker.

Honor 20 Pro design and screen

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Honor achieved the feat by slinging millions of miniature prisms that reflect light like diamond cuts under the glass layer, and then coating the back with one of the classy Phantom Black or Blue colors (Midnight Black and Sapphire Blue for the 20) that the 20 Pro will be available in. According to Honor's president:

Our design ethos ‘Always Better’ can be found in everything we create. HONOR’s latest Triple 3D Mesh technology is a piece of state-of-the-art craftsmanship. Unveiled for HONOR 20 Series, this industry-first involves a highly precise and complex assembly process. For every 100 back covers, only 20 meet our stringent standards. Despite the tremendous challenge this presents, HONOR is still committed to creating a glassback using this technique.
The large, 6.26-inch "all-view" LCD display with 1080p resolution of the 20/Pro returns ~92% screen-to-body ratio, says Honor, thanks to the hole-in-display front camera design, and there will be no fingerprint unlocking issues, as the scanner is moved to the side instead of using the still-evolving in-display type. The Pro model carries an edge cover glass that is curved at the sides while the 20 makes do with a regular flat screen.