Arcade Fire arrived at their Blackpool show last night (November 27) on a tram.

The group were playing the seaside resort's Empress Ballroom under the guise of The Reflektors – the pseudonym under which they've been performing gigs to promote their new album 'Reflektor', which was released earlier this month (November 11).

Wearing the giant papier-mâché heads seen at their previous UK shows at London's Roundhouse and Glasgow's Barrowlands earlier this month, BBC News reports that the band boarded the local transport system to get to the gig. When they got off the tram, they were greeted by fans, who as a their previous shows had been asked to wear fancy dress for the occasion. They then walked through the town with a mariachi band, playing the title track from their Number One album.

The band recently issued a statement asking fans to relax about the formal and fancy dress code at their 'Reflektor' shows. They had previously asked fans to don fancy dress for their string of intimate shows around the release of their new album, and have continued the theme for their bigger dates next year, including their huge show at London's Earls Court on June 6, 2014. The dress code reflects the band's own use of costumes including masks and papier-mâché heads.

A statement posted on the band's Facebook page read: "To everyone really upset about us asking people to dress up at our shows… please relax. It's super not mandatory. It just makes for a more fun carnival when we are all in it together. So far these have been the best shows we have ever played. See you soon. Love, Arcade Fire."

Tickets for their Earls Court show go on sale November 28. Meanwhile, frontman Win Butler has hinted that the band will also play UK festivals next summer.