A new day and a new portion of news from PubCon, a traditional SEO forum that started in Texas at the end of the week. This time the news touched the structured data.

Probably, it's not a secret for anyone that Google (and other search engines) actively encourage webmasters to use all sorts of micro-markup formats, for example, Schema.org. Representatives of search systems speak about it constantly at every opportunity. Despite such psychological pressure from Google and Co., many site owners are very cold and even skeptical about structured data.

The reason lies in the fact that the search engines first insist on the introduction of this or that type of micro-markup, and after, when the webmasters spent a lot of effort to implement their proposals, without a shade of embarrassment they refuse to support the format that was set up earlier. So it was, for example, with micro-markup of authorship and dozens of other types of structured data that Google sent very quickly to the dustbin of history.

Agree, the skepticism of webmasters in this situation is more than understandable. However, as it turns out, it has absolutely no significance for the search engine number 1. In particular, Gary Ilš at PubCon stated the following:

"I'm aware of the long history, during which Google first repeatedly appealed to site owners with a proposal to implement structured data, and then - refused to support them. But this will not change anything: the micro-mark will remain and will not go anywhere! It helps us to better understand what is presented on the website page. "