The Oculus Rift got its initial funding on Kickstarter when it was pitched as "the first truly immersive virtual reality headset for video games," but it could end up serving movies more than games, Oculus VR has said.

"We've said from the beginning we're big gamers, and we started Oculus to deliver consumer VR and revolutionize games," Oculus VR's vice president for product Nate Mitchell told the L.A. Times in an interview at CES 2015. "But it may well end up being that VR is more about film than games. We don't know what the killer app is."


In November 2014, Oculus said that the consumer model of the headset is "months, not years" away, and that it will cost between $200 and $400.