Twitch, the streaming service known for broadcasting the digital exploits of video game players, will offer a channel to give streamers a chance to share their real life.

The service announced Thursday a new category called IRL, where broadcasters can chat directly with their audience and give them a glimpse into their real world. The goal is to foster dialogue between content makers and their fans, and is not limited to video games.

"While gaming is their core identity, what we’ve heard repeatedly from them is that they are interested in sharing their everyday lives, thoughts, and opinions with their communities," said Twitch CEO Emmett Shear in a statement.

Twitch had limited streaming content specifically to video games, allowing players to broadcast their experiences while enjoying a video game. With the addition of IRL, Twitch will update its community guidelines to open the door to a wider variety of content.

"IRL is for interactivity," said Matthew DiPietro, Twitch's senior vice president of marketing. "You should be at the center of the video, and you should interact with the community."

Twitch will also introduce mobile broadcasting next year, so creators can stream live directly from their smartphones. The option will be available in the current Twitch app.

Twitch was among the early services to introduce live broadcasts by registered users, sticking to video games. The service picked up steam in 2013 when it added support to Sony's PlayStation 4 and Microsoft's Xbox One video game consoles.

Two years ago, Twitch was acquired by Amazon for nearly $1 billion.

Since then, the live streaming business has quickly gained traction through experiences such as Facebook Live and Twitter's Periscope.

After the Amazon deal, Twitch has pushed to expand its offerings beyond video game related content. Last year, they launched a Creative channel for broadcasters showcasing their talents in art, music and other creative areas.

Earlier this year, Twitch launched a cooking channel with a marathon of Julia Child's The French Chef.

The channels have spawned a variety of new categories from social eating streams to talk shows. The service boasts more than 100 million community members watching streams from more than 2 million broadcasters.

"When we launched Twitch, we did so because we recognized a passionate connected community of people who wanted to do a thing together," said DiPietro. "We let them lead the platform in a certain direction."