When AMD rolled out the Radeon R9 Fury X and R9 Fury graphics cards in June and July respectively it appeared the company might regain some lost ground and battle Nvidia once again for desktop GPU supremacy. Based on Nvidia’s latest quarterly earnings report, however, it may be a long time before that happens—and Nvidia's moving quickly to roll out new features that encourage GeForce buyers to stay in the GeForce ecosystem for the long haul.

In August, Jon Peddie Research estimated that Nvidia owned 81.9 percent of the add-in graphics card market during the second quarter of 2015. After Nvidia’s latest earnings report those market share numbers may very well increase again. Team Green’s GPU business is doing better than ever, increasing by 12 percent compared to the year previous, hitting a new record for the company.

controversial subject i guess.. but it does seem that Nvidia always remain several steps in front.