Activision, the publisher of large franchises like Call of Duty, is delighted with the high adoption rates for the new PS4 and Xbox One platforms, especially since both Sony and Microsoft are taking measures to accelerate them and make the PS3 and Xbox 360 things of the past.

Last November saw the release of both the PS4 and Xbox One platforms around the world, with Sony and Microsoft presenting their visions of next-gen gaming to consumers. Both consoles enjoyed some pretty great sales, especially when it comes to the PS4, which gained a lead over the Xbox One.

Meanwhile, third-party publishers, like Activision, are still hedging their bets and have launched in recent months games for both the PS4 and Xbox One, as well as for the old PS3 and Xbox 360. The company already did that with Destiny back in September and followed up earlier this week with Call of Duty: Advanced Warfare.

Activision is interested in the new consoles

Even so, the company is really interested in the new generation, especially since the adoption rate is pretty high. According to the company's Chief Financial Officer, Dennis Durkin, the PS4 and Xbox One popularity means that many PS3 and Xbox 360 owners are upgrading their devices.

"Clearly we have two very very strong platforms that have gotten out of the blocks significantly faster than last generation. Both are very committed to winning. We’re very excited about the attach rates that we’ve seen, it’s been solid. You know, the flipside of that is that the tail of the current gen systems I think has been equally aggressive in terms of decline, but that is a little bit of a headwind that we face relative to that transition," he says, via DualShockers.

The company also expects increases in digital spending

Besides just waiting for more and more gamers to get the new devices, Activision is also beefing up its digital offers, as plenty of PS4 and Xbox One owners are much more inclined to get digital versions of a title, rather than retail ones.

"Next Gen Systems, due to their high connection rates, improved transaction capabilities, and early adopter profiles have a higher propensity for digital purchases than previous generation systems, so overall we expect this part of the business to grow rapidly as the next gen installed base continues to grow and consumer buying patterns continue to embrace the convenience of this distribution model."

Activision hasn't shied away from digital offers in the past, especially since games like Call of Duty rely heavily on downloadable content to keep players hooked on their experiences.