RIAA started new efforts to force Google to take more action against pirate sites. RIAA CEO speaks about the problem managing DMCA request. Many sites simply ignore the abuses, some others require too long to answer on takedown notices and some delete infringing links and replace them with new URLs.

RIAA, together with music industry, believes that Google and other search engines could do more to stop sending traffic to abuses sites. It seems to be that Google limits the amount of DMCA requests per copyright holder, so many copyright protection companies have to wait till they can submit full lists of links.

Google says that they receive takedown notices for far less than 1% of indexed URLs. Google also provide each copyright holder with automated tool where they can submit links and they will be excluded from search automatically what shows high trust fro Google’s side toward copyrighters. This tool causes much problems with DMCA requests because of possibility to abuse URLs that do not contain any infringing content.

RIAA CEO explain the problem with some of big sites: after link removal the system automatically re-submit the same file under new URL and it appears in search some days later again. So it seems to be a never-ending story for RIAA to submit the same links day after day.

Since many years RIAA and all other copyright holder dream of deindexing of all torrent sites. They try to play a role as Internet police and force Google to censor the network. This strategy seems to be wrong: as much you try to forbidden something, as more popular it gets.

The best solution for all content providing services is to make better SEO - to make better sites with good content and get the best rankings in search result index. In this way they would get the majority of traffic to legal content distributing sites. The more the copyright holders try to force someone to play their play, the more people will fight against them. Today, Google is not just a search engine - it’s the main source where we all get our daily information. If we wish to stay up-to-date or download a file, or read news etc. we trust Google because they show us sites where we can get searched content.