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Lady Gaga ‘Applause’ Leak Sparks Fan-Driven Anti-Piracy Campaign
As Lady Gaga fans all over the world eagerly await the release of their idol’s new album, many are now helping the star with a quite unusual anti-piracy campaign. Over the weekend, snippets of a new Gaga track titled “Applause” leaked online but instead of trying to spread the content far and wide, Little Monsters are becoming little angels by reporting links in their hundreds to Gaga’s label.
During the last decade and a half the leaking of music online has become a very common phenomenon. These days it’s quite exceptional for a new album to become available via official sources before it’s available illegally and file-sharing sites and networks are awash with content at the click of a button.
A couple of years ago leaks became so common that in all but the most unusual of cases, pre-releases ceased to become ‘news’. However, this past weekend an angry reaction by one of the world’s biggest pop stars provoked a somewhat interesting response from her fans.
In November Lady Gaga will release her new album. Titled ‘ARTPOP’, it features a new single called ‘Applause’, several snippets of which were leaked onto the Internet this weekend. Perhaps needless to say, Lady Gaga wasn’t impressed.
So while just another leak is somewhat unexciting, the response by Gaga’s fans to her apparent upset changes things a little.
Rather than sharing links to the leaks far and wide as might be expected, many of Gaga’s Little Monsters have become little angels with the launch of their very own crowd-sourced anti-piracy campaign.
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