The Alliance for Creativity and Entertainment (ACE), an anti-piracy taskforce formed by the likes of Amazon, Disney, Netflix, Sky and a number of leading Hollywood studios, has launched a new offensive against the illegal Kodi streaming community.

In an extensive report, TorrentFreak revealed that the Alliance has shifted the focus of its anti-piracy operation from Kodi set-top box manufacturers to the individuals making accessing pirated content a reality – sending out cease and desist letters left, right and centre.

We did a little bit of digging and were able to uncover termination orders sent to a host of people, including those responsible for maintaining the repositories used to host illicit aftermarket add-ons and individuals involved in making how-to content for YouTube.

Earlier this month, the Alliance won a preliminary injunction against TickBox TV – a Kodi set-top box that’s manufactured in the United States – requiring the firm to refrain from providing customers with information that can help them access copyrighted content.

On the other side of the pond, John Whittingdale, the United Kingdom’s former Secretary of State for Culture, Media and Sport, recently addressed the nation in a newspaper column, wherein he stated that illegal streaming is tantamount to theft and must be stopped.

But tackling the Kodi issue isn’t as simple as targetting Kodi box makers – and that’s because the most popular units are manufactured by unregistered Chinese companies, making the task of hunting them down and bringing them to justice in a court of law near impossible.

And that’s why the Alliance has decided to alter its strategy, adjusting its sights to those hosting the plugins – and creating the instructions – that let your average Joe tune into an illegal Champions League stream on a Tuesday or Wednesday evening, for example.