Fresh from her seventh world surfing title win, Stephanie Gilmore has thrown her support behind the country’s newest sports streaming service that is now screening her winning ride on big and small screens around Australia.

The world’s top female surfer, who said it was “an honour” to equal Layne Beachley’s record seven wins at the Maui Pro yesterday, will be one of six Australian sports stars promoting the new service that’s been dubbed ‘the Netflix of sports’.

Ms Gilmore will feature alongside NBA star export Ben Simmons, Queensland tennis ace Ash Barty, and One Day International heavy hitter Glenn Maxwell in fronting Kayo Sports, which officially launched this week to positive reactions online.

Industry analysts also welcomed the service yesterday, saying it could save Australian sports fans money who had previously been forced to subscribe to multiple apps to get their sporting fix.

Kayo Sports chief executive Julian Ogrin said the service would stream live and on-demand matches from more than 50 sports, ranging from Australian mainstays such as AFL, NRL, rugby union, A-League, and Australian T20 cricket and Big Bash League cricket, to international codes.

“What we will offer is over 30,000 hours of sport annually, and over 2000 hours of sport every month,” Mr Ogrin said.

“We’re really catering for all those sports lovers who like codes from all around the world.”

Mr Ogrin said the “unprecedented” service, which used feeds from Fox Sports, ESPN, and BeIN Sports, would also deliver overseas matches from the NFL, NBA, Major League Baseball, FA Cup, La Liga, Bundesliga, European PGA Tour, as well as UFC, MotoGP, and the World Rowing Championship.

Even footy favourites such as the State of Origin and Bledisloe Cup will feature on the app, allowing fans to catch up after the game, or sneak a look if caught away from a TV.

Female codes also feature in Kayo Sports, including Matilda’s international soccer matches, the WNBL, Women’s Champion’s Trophy in hockey, and the Women’s World Rugby Sevens.

Streaming services in Australia currently command an audience of more than 9.1 million users, but Telstye managing director Foad Fadaghi said sports fans had been forced to take out individual subscriptions for sport, potentially costing big dollars.

“If you look at the number of streaming subscribers that Telstra has for NFL, NRL, and motorsport, it’s a very large marketplace,” he said.

“In Australia, putting aside Netflix and Stan, sport is the largest part of the market. People pay to see sports like the NBA an UFC and many niche interests in the sporting space.”

Each Telstra ‘pass’ for an individual sport currently costs $12.99 per month, for example, while Optus Sport commands $14.99 for its soccer coverage.

Kayo Sports, at kayosports.com.au, is priced at $25 per month and was released for Telstra TV yesterday, joining apps on Apple TV, web browsers, Chromecast Ultra, and Google and Apple smartphones.