MELBOURNE schoolkid Matthew Burkitt is only 10 but he’s already selling his own products on Amazon — just like his mum, dad and siblings.

MATTHEW Burkitt may be Australia’s youngest Amazon seller.

At just 10 years old, the Melbourne schoolkid has started selling his own line of flying rings and triangles on Amazon Marketplace at the encouragement of his dad, who says Matthew “can’t wait to finish school because it just gets in the way” of making money.

Amazon launched its Australian website last week with thousands of local sellers signed up, among them Matthew. His brand, MOB9, is named after his initials and his age when he started planning.

“He listed the flying ring on the Saturday and sold one on Sunday,” said Dale Burkitt. “I said, ‘We’ll go out to dinner to celebrate your first sale,’ so we walked down to Hungry Jack’s. By the time we got back he’d sold two more.”

Mr Burkitt and his wife Michaela were already Amazon veterans — their line of kitchen accessories called Checkered Chef has been listed on the US site for the past three years, where they make about 100,000 sales annually.

They originally started the brand because their oldest son, 15-year-old Joshua, who has autism and is homeschooled, was “doing a lot of home cooking” at the time. Seeing the success of Checkered Chef, the couple decided to get their kids, Matthew, Joshua and 13-year-old Becky, into the money-making game.

“We got all three of them to work through the steps, to say, ‘What’s the best way of finding something that’s going to sell well on Amazon?’” Mr Burkitt said.

“Looking on Amazon US, what things already have demand, what’s selling well, what can you make margin on, which products have too many sellers who are too cheap already?”

Once the kids had settled on their products — Matthew chose flying rings and triangles, Becky went with a soft toy unicorn, while Joshua settled on 12-packs of electrical tape — Mr Burkitt went to his supplier in China.

“She’s in the kitchen business but said, ‘Look, I’ve got contacts, we can source things from other manufacturers,” he said.

“[Becky] hasn’t started selling yet, we have samples going back and forth — the head’s not quite right, the colour’s not quite right — so she hasn’t got her product up and running yet. Our older son’s electrical tape is on a ship coming to Australia at the moment.”

Mr Burkitt, who owns a “couple” of clothing stores, jokes that he changes professions every 10 years. “I’ve always had a go at different businesses, from being a landscape gardener to wholesale clothing,” he said.

“Amazon is our major business, and it’s becoming more and more major at the moment. We also have a line of soft toys — stuffed monkeys, teddy bears, that sort of thing.”

Mr Burkitt argues while the likes of Gerry Harvey claim Amazon will kill small business, that couldn’t be further from the truth. “We’re basically a family of small businesses,” he said.

“Amazon is a platform in which to sell your goods as a small business. You don’t need to rent a shop, you don’t need to create a website then have to spend thousands to get people to see it. Amazon has the traffic, and the credibility that any new small business website doesn’t.”

While Matthew is only making about one sale a day so far — $13 individually or $16 for the set — he’s already got big dreams. “He’s quite excited,” said Mr Burkitt.

“Driving to school on Monday morning he heard on the radio that it was going to be one of the biggest online shopping days because of the Christmas rush.

“He said, ‘Maybe I’ll sell 50 today!’ He’s a real money-making dreamer. He’s all about making money. He can’t wait to finish school because it just gets in the way of making money.”

One day he may join the likes of Perth mum Renae Bunster, who makes up to $8000 a day selling her S*** the Bed hot sauce on Amazon.

Amazon did not respond to requests for comment. On Thursday, the e-commerce giant revealed its 10 top-selling products since launch, with tech products including games, consoles and speakers dominating the list.

“In the run up to Christmas it is not surprising to see video games featuring prominently in the top 10,” Amazon Australia country manager Rocco Braeuniger said in a statement.

“Outside of the top 10, Australians have been buying everything from daily essentials, including nappies and socks, to bigger purchases such as wearable tech and cameras.

“We focus on the Australian customer and on long-term success. With this in mind we continue to work hard to deliver great customer experience and fast delivery, and to provide customers with an ever-increasing selection of products at low prices.”

Amazon said NSW, the ACT, Victoria, Queensland, WA and South Australia reflected the love of tech with their top five best-selling products being entirely technology based.

Only Tasmania and the NT bucked the trend with books, makeup and household goods making it to their top five. NSW shoppers made the most purchases overall, with the Kindle Paperwhite reader the most popular product in the state.

The very first purchase made on Amazon.com.au was L’Oreal Paris True Match Foundation.