CANDY Crush friends is officially the biggest game in the world after it was played live on the side of a New York skyscraper.

The party to celebrate the launch saw a new Guinness World Record set when celebs played the game on a 70m-high projection screen on the side of Brookfield Place.

Massive projectors lit up the side of the office block with the confectionery-themed game which launched yesterday as celebs including Chloe Grace Moretz played from a control booth.

The original game is one of the biggest hits in gaming history, with hundreds of millions of players on Facebook before it made the transition to mobile.

Jeremy Kang, Senior Principle Game Designer for Candy Crush Friends Saga, told Sun Online that the firm "stumbled into" the success of the original game first on Facebook and then on mobile, when they were "the right game at the right time".

Six years on from the original launch, Kang says he wants to make sure the franchise lasts another decade, at least, and ensure Candy Crush becomes a "landmark gaming franchise" that is up there with the likes of Tetris.

More than a trillion levels of the original game have been cleared by hundreds of millions of players, including those matching in the Jelly and Soda versions.

Candy Crush Friends launches with 380 levels and a host of new game modes based around matching three or more matching candies.

It's still free to play with the option of paying to give yourself in-game boosts.