Amazon reportedly plans to build its own live video service

Amazon has found pretty significant success with some of its original shows -- particularly the Golden Globe- and Emmy-winning Transparent -- and it seems the company's TV ambitions don't stop with on-demand programming. According to Bloomberg, Amazon is considering an online TV service that broadcasts live and includes programming from major players like CBS and NBC. It would be the latest service to directly challenge the dominance of traditional cable providers like Comcast and join competitive options like Sony's PlayStation Vue and Dish's Sling TV. Both of those services offer a host of live content that has been typically tied to those with a cable subscription.

It's apparently too early to say just what Amazon's proposed service would look like -- Bloomberg notes that the current discussions are only preliminary in nature. Still, with more and more companies exploring how to get customers TV while cutting out cable providers entirely, it's a logical area for Amazon to investigate. We can only hope this service comes sooner than later -- the more competition, the better things will shake out for consumers.