In a time when everyone's social radar is focused on avoiding even the appearance of sexual harassment or impropriety, the Anaheim Ducks apparently didn't get the memo.

To help celebrate the NHL's 100th birthday, the Ducks posted a video on social media Sunday showing center Ryan Kesler strolling through the team's offices, naked except for a strategically placed black rectangle. He passes a couple of female workers at their desks en route to a male co-workers office, where he explains he's wearing his birthday suit to celebrate the NHL's centennial.

In a move the team's PR staff should have seen coming, critics called the video tone deaf. The Ducks quickly removed it and issued an apology.

"Our tweet posted earlier today was meant to be a lighthearted video celebrating the NHL’s 100th birthday," the apology read. "We realize in retrospect the content of the video may have been insensitive and we have removed the video and apologize."

While some fans defended the video on social media, others pointed out it was a terrible idea given the recent sexual harassment scandals dominating the news.