THIS is why they call it the beautiful game surely?

Incredible footage has emerged of a Colombia fan helping his blind, deaf friend experience his country’s win over Poland.

Jose Richard Gallego lost his hearing and vision to disease at just nine but his passion for football did not diminish.

Fortunately, his friend Cesar Daza was on hand to walk him through the game using a special series of gestures in a Bogota bar.

Gallego says: “I still remember before I lost my sight, I often watched the matches between Santa Fe and Millonarios on TV.

“I’ve liked Millonarios since then.”

Gallego met Daza three years ago and the duo bonded over their love of football.