The LG G Flex, LG's first curved and flexible smartphone that also includes a self-healing coating on the back, has been launched in India at a price of Rs Rs 69,999. LG says the phone would be available in India from this month.

Even before the official announcement, the phone was listed online on e-commerce site Snapdeal.com for Rs 69,990.

The phone was unveiled in India in December. It features a 6-inch 720p display and is powered by a Snapdragon 800 processor. The 6-inch display found on the G Flex is claimed to be the world's largest Plastic OLED (POLED) display developed and mass produced specifically for smartphones.

It includes 2GB of RAM. The phone has a 13 megapixel camera and has rear-mounted control buttons like the ones on the LG G2. The phone has a 13 megapixel rear camera. Unlike the Samsung Galaxy Round that curves from left to right, LG's G Flex goes orthogonally from top to bottom.

According to LG, the curved battery in the G Flex is designed with a technology, which reduces the physical stress on the battery pack when in the curved form and provides better stability and performance. The LG G Flex battery has a capacity of 3,500mAh.

LG had globally unveiled the G Flex smartphone back in October.