Buoyed by the distinct appeal of its phones, the Honor brand was on a roll last year with sales rising double digits in a stagnating market. The phone maker is determined to keep the momentum going with its upcoming Honor 20 series that will be announced on May 21, it seems, as it just teased their brand new design ethos.

Both Huawei and Honor use hue-shifting glass backs for their flagship phones that take on beautiful gradients with every viewing angle, but that concept will be taken to the extreme with the 20 series' Dynamic Holographic design.

To achieve a stereoscopic effect that changes looks depending on the angle you observe the phone from, Honor used what it calls an "industry-first Triple 3D Mesh technology." It basically adds depth to the gradient colors on current high-end phones from the world's second-largest maker, hence the "holographic" moniker.

Gradient colors go stereoscopic on the Honor 20

Honor achieved the feat by slinging millions of miniature prisms that reflect light like diamond cuts under the glass layer, and then coating the back with one of the classy colors that will be unveiled for the 20 series roster on May 21st. According to Honor's president:

Our design ethos ‘Always Better’ can be found in everything we create. HONOR’s latest Triple 3D Mesh technology is a piece of state-of-the-art craftsmanship. Unveiled for HONOR 20 Series, this industry-first involves a highly precise and complex assembly process. For every 100 back covers, only 20 meet our stringent standards. Despite the tremendous challenge this presents, HONOR is still committed to creating a glassback using this technique.

The company also hints at an L-shaped camera positioning on the back that apparently helps accentuate the holographic design, fit a larger battery and slap a groundbreaking camera set on the Honor 20 models. If we recall what was done with the P30 Pro camera, the one on the top Honor 20 version should be at least as good.

The large, 6.26-inch "all-view" display returns ~92% screen-to-body ratio, says Honor, thanks to the hole-in-display front camera design, and there will be no fingerprint unlocking issues, as the scanner is moved to the side instead of using the still-evolving in-display type.

We can't wait to see the final design, and Honor is holding an event in London on May 21 under the slogan "Capture Wonder" to emphasize the pro-grade camera and the beauty of the new holographic rear.