Just a week ago, we told you that a survey conducted by KeyBanc Capital Markets revealed that the 2016 Apple iPhone 7 was outselling the brand new Apple iPhone 8. So while we have had a week to digest that, get ready for another shocker. Consumer Intelligence Research Partners has released data showing that 2015's Apple iPhone 6s and iPhone 6s Plus are outselling the Apple iPhone 8 and iPhone 8 Plus. The survey was conducted among 500 consumers who have purchased an Apple device.

According to the CIRP, the Apple iPhone 8/8 Plus accounted for 16% of all iPhone sales during the last quarter. Compare that to the 24% achieved by the Apple iPhone 6s/6s Plus, and you can see how poorly the latest iPhone model is performing sales-wise. Usually, the latest iPhone models are generating much stronger sales than older models. For example, last year during the same time period, the Apple iPhone 7 and iPhone 7 Plus accounted for 43% of total iPhone sales in the period. In 2014, the Apple iPhone 6 and iPhone 6 Plus represented 46% of all iPhone models rung up during its launch quarter.

It seems obvious that many potential iPhone 8 and iPhone 8 Plus buyers have deferred purchasing the phone until after the November 3rd launch of the Apple iPhone X. Besides testing the premium model to see if they like it better, consumers will have to consider how long they want to wait for a new iPhone. If delivery times for the tenth anniversary model are outrageously long, prospective iPhone buyers might decide to go after the iPhone 8 instead.

Unlike the Apple iPhone 8 and iPhone 8 Plus, the Apple iPhone X features an OLED display, an edge-to-edge screen, the TrueDepth Camera, Face ID, and a larger battery.