Miley Cyrus Releases 'Black Mirror' Music Video

Ashley O is on a roll.


Miley Cyrus is getting in on the Black Mirror fun by releasing the music video she filmed for her episode of the Netflix series.


In "Rachel, Jack and Ashley Too," one of three new stories in Black Mirror's fifth season (which released June 5), Cyrus stars as a pop star named Ashley O. The episode tackled exploitation in the entertainment industry when Ashley O, despite her desires to break out and perform less commercialized fare, was marketed as a bubblegum singer and performer by her controlling and greedy aunt (Susan Parfour), who doubled as her manager.


"The story is essentially the spirit of Miley and her commentary about the music industry and laughing at its absurdity," Black Mirror executive producer Annabel Jones said about "Rachel, Jack and Ashley Too." Creator Charlie Brooker, who wrote the episode, and Jones said about how Cyrus related to the tale and offered input. "There were aspects and things she was saying about live performance and the general sense of the responsibility you have to fans. The general sense of how you move on as a performer if you want to express yourself differently than the box people have put you in. I think all of that stuff resonated with her," Brooker said in the interview about season five.


Suffice to say — as any Black Mirror viewer could expect — a tragic twist comes halfway through the episode (you can read about it here). But before the dire development, Ashley O launches an AI doll that mimics the singer called the "Ashley Too." A fan (Angourie Rice) and her sister (Madison Davenport) become owners of the smart device and a pop-romp develops from there.


Ashley O's biggest hit is "On a Roll," which is played throughout the episode in both audio and music video form. Brooker said he pop-ified Nine Inch Nails' "Head Like a Hole" in order to create the Ashley O hit. (Cyrus also does a true cover of the song at the end of the episode.) "He wanted to see the script and I got to rewrite his lyrics in a chirpy way. He was very happy," Brooker said of getting Trent Reznor's permission.


Now, Netflix has released the music video for the "award-winning pop sensation" Ashley O's single, “On a Roll.” Netflix sent out a press release Thursday morning to announce a one-hour countdown before debuting the music video that played in the episode (watch below). The never-before-seen end of the video, however, gets the Black Mirror treatment, as the perfect image of Ashley O begins to shatter.