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Becky G Surprises Beasters With 'Mala Santa'-Inspired Pop-Up Store in Los Angeles:
Becky G Surprises Beasters With 'Mala Santa'-Inspired Pop-Up Store in Los Angeles: Take a Look Inside
Emilio Sanchez
Becky G at her Los Angeles "Mala Santa" pop-up shop
"I feel like my 14-year-old self is shaking right now," said Leilani, one of the many zealous Becky G fans who waited in line for hours to enter the singer's Mala Santa pop-up shop in Los Angeles.
On Melrose Avenue, one of LA's most popular shopping destinations and busiest streets, the "Sin Pijama" singer surprised her fans with a two-day Mala Santa-inspired pop-up experience where they could buy merch, sit in Becky G's gold throne and, if they were lucky, meet the singer herself.
"I thought it would be cool to give fans an opportunity to step into Mala Santa and be able to take something home with them," the chart-topping artist told Billboard as she prepared to greet fans on Wednesday (Jan. 15), the second day of the pop-up. "As an artist, you want to be heard, but it’s also important to listen, because my fans would always talk about wanting merch and I knew it was time to create Mala Santa merch."
In return, fans packed the pop-up from very early in the morning and purchased limited edition merch that includes sweaters and long-sleeve shirts (you can see Becky herself modeling some of the looks below).
The design of the merchandise became a family affair. "My little brother Frankie helped design the merch. I count on him so much for his advice and guidance because he's a hype beast and he's big on fashion. Everything in here is very personal."
The pop-up store follows the release of Becky G's debut studio album, Mala Santa, back in October, which was her first top five project on Billboard's Top Latin Albums chart. Mala Santa translates to "bad saint" and explores her journey growing up in the spotlight, according to Becky G.
Becky G
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Becky G's 'Mala Santa' Debuts in Top 5 On Top Latin Albums and Latin Rhythm Albums Charts
Just a few minutes after our interview, Becky G was surprised by her team, who announced that the album's title track had been just been certified platinum by the RIAA. "This is amazing!" she said, accepting the plaque in front of her friends, team and mom.
"Everything that I am now has been because of the journey I’ve been on, and the album is a perfect reflection of the woman I am today and all the hardships and obstacles I’ve had to overcome throughout the years. I now really have a sense of my message [and] sound, and that is really what is reflected in this album," Becky G shared.
Outside, Leilani patiently waited her turn to go inside the store and, hopefully, snap a pic with the 22-year-old singer. "It's pretty cool to see her grow up because I'm also growing up and I think it's pretty cool to see her become a señorita. She's been an inspiration for me being a Latina in LA, and to see her push boundaries has shown us that being a Latina she can do it and that we can all do it."
Emilio Sanchez
Becky G
Emilio Sanchez
Becky G
Of course, her fans couldn't help but share their Mala Santa merch on social media.
Ashley
@ashley_Beaster
Mala Santa pop up today with my mom ♥️ @Iambeckyg #MALASANTA
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9:01 AM - Jan 15, 2020
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Ashlee
@ashleeRaylene
The red crew neck is so comfortable! Wow. I LOVE this merch @Iambeckyg! #MALASANTA❤️
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3:48 AM - Jan 15, 2020
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𝐋𝐮𝐜𝐢𝐚 𝐬𝐚𝐰 𝐁𝐞𝐜𝐤𝐲 🤍
@Luciiiaaa15
This new merch is such a bless!! I love it 😍 #MalaSanta @Iambeckyg
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5:06 AM - Jan 15, 2020
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