Microsoft Rolls Out New Office 365 CRM App for Small Businesses

Microsoft is giving small to midsize businesses (SMBs) a new sales and marketing tool with the release of Outlook Customer Manager, a customer relationship management (CRM) application within the Microsoft Outlook email client. Available through the "Customer Manager" tab in the toolbar, Outlook Customer Manager is an automated organizational tool designed to surface emails, events, documents, tasks, and other interactions to help business users more effectively manage customer relationships.

Outlook Customer Manager essentially turns Outlook into a smart sales inbox. When you click on the tab in the Outlook 2016 toolbar, it brings up a timeline view of automatically organized sales information including calls, deadlines, deals, emails, files, meetings, notes, and tasks related to specific customers. The app exists entirely within Microsoft Office 365$79.00 at Amazon. According to Microsoft, the information in the timeline is gathered from email, calendar, and call log data pulled from various Office 365 apps.