First U.S. Samsung LED Cinema Screen Debuts at Pacific Theaters Winnetka in Chatswort

Samsung on Friday debuted its first-ever LED cinema screen in the U.S. at Pacific Theaters Winnetka in Chastworth, Calif., pitching the new technology has a money saver for exhibitors that offers greatly improved color quality.


The new screen, which measures 34 feet wide and 17 feet tall, is essentially a massive television screen that can display content in much greater detail with its High Dynamic Range. It does not require a projector, eliminating the need for a projection room.


Samsung Electronics America boasts that the screen can display true black and is unaffected by ambient lighting. During a presentation Friday for members of the press, the screen was noticeably brighter and displayed richer detail during trailer showings for “Black Panther” and “A Wrinkle in Time.”


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