Torrents Morghulis: Killing piracy before men die in 'GOT'

'Game of Thrones' fans have waited for a little more than a year to feed on the raw and brutal epic fantasy drama. Such is the popularity of 'Thrones', about seven warring kingdoms, dragons, White Walkers and their army of undead, that fans often resort to piracy to stay updated about the story, making it the most pirated pirated TV show for the fifth year in a row. To guard the seventh season of the HBO series from piracy mongers in India, the show decided to come up with a unique campaign, "Torrents Morghulis". Hoardings and standees with the tweaked up phrase which means 'Torrents must die', were plastered across major cities to discourage people from resorting to Torrents.

The innovative move, in collaboration with Hotstar, HBO's streaming partner in India, encourages fans to watch 'Game of Thrones' legally. A wordplay on the uber popular phrase spoken by one of its characters, Jaqen H'ghar, "Valar Morghulis" translates to 'All men must die' in the High Valyrian language.