Google Declared War on Microsoft

He search giant is heading for a war with Microsoft, claiming that it wants to get 90% of users who don't require the most advanced features of Office. According to Amit Singh, a Google vice-president and head of its Enterprise unit, Google only generates around $1 billion from 5 businesses which sell products and services to the enterprise which is only 4% of its business.


In 2012, the search giant ramped up its enterprise business and started its “infrastructure-as-a-service” cloud, Compute Engine. It competes head on with Amazon Web Services and Microsoft Azure. Google also launched Drive, which allows Google App users store any type of document in the cloud. The company began charging for Google Apps for organizations with 10 employees or less.

This gave the search giant credibility with enterprises and Google won deals with such companies as Roche, BBVA, Dillards, Kohl's and Office Depot. In other words, 2012 was the year Google broke the barrier and got large-scale customer adoption.

At the moment , Google wants total domination of the Office software market. The company realizes the gaps between its features and Microsoft’s and it is enhancing them on a weekly basis. As you can understand, Microsoft isn’t the kind of outfit that would give up without a fight, and Office is still one of Microsoft’s main products. The experts predict that things will get messy on the cloud space this year.