Big GIFs welcome: Twitter increases maximum GIF size to 15MB on web

Jumping from 5MB, the new limit will let you post even more elaborate gifs.
If you've ever tried to post a GIF to Twitter only to be told that the file size was too large, you're in for a pleasant surprise. According to Twitter's Help Center, the company has increased the maximum GIF size to 15MB on the web, a much-needed change from the original 5MB limit.

Twitter didn't mention this change on social media, nor did it make a big announcement about it. Rather, its Help Center page detailing image, video, and GIF-posting regulations reflects the change under the "size and file type requirements" section. "Photos can be up to 5MB; animated GIFs can be up to 5MB on mobile, and up to 15MB on web," the page states. That means you'll only be able to take advantage of the higher limit if you're posting to Twitter from your computer—you'll still have to live with smaller GIFs if you're posting from your smartphone.

While Twitter's inherent limits have been a large part of its popularity, the company has recently been loosening some of the restrictions. It stopped counting images, polls, and user names as part of Twitter's 140-character limit, and it has also relaxed the rules of its quick-video platform Vine by increasing the video length limit from 6 seconds to 140 seconds.