It was a nearly unthinkable level just a few years ago, but the music industry is now surging towards the all-important 100 million threshold. Now, with recent announcements from both Spotify (worldwide) and Sirius XM Radio (US), and Apple Music largely expected to tip 15 million in the coming months, the industry is approaching 90 million streaming music subscribers.
According to some insiders, the 100 million-mark could represent a major turning point in negotiations with YouTube, SoundCloud, Spotify, and other ‘freemium’ sites.
The math looks something like this:

• Sirius XM Radio (US): 30 million (announced this morning).
• Spotify (WW): 30 million (announced last month)
• Apple Music (WW): 11 million (rapidly moving towards 15 million, +4).
• Deezer (ex-US, most other nations): 3 million (direct paying and active mobile-bundled subscribers)
• Rhapsody (+Napster)(WW): 3 million
• SoundCloud Go: 0 (no figures announced)
• Rdio: 0 (currently bankrupt but being revived by Pandora)
• Pandora: 3.5 million (estimated on topline 3-5% premium take).
• Tidal: 3 million (1.5 million hi-fidelity)
• Xbox Music (aka, Groove Music): unknown.
• Google Play Music All Access: unknown.

30 + 30 + 11 + 4 + 3 + 3 + 3.5 + 3 = 87.5 million paying streaming music subscribers.