i prefer handbrake too

I've been using handbrake for years, still as trusty and lightweight

Format Factory
You can download it from here

freemake converter, prism , free video to dvd, or some other bad sostware

Handbrake. Despite the janky name, still efficient, lightweight and open-source. Have yet to find a closed-source alternative that has better performance and/or lighter footprint on system.

Another vote for handbrake as well :-)

handbrake, Wondershare UniConverter and Xilisoft ultimate

ffmpeg is the best. It works through cmd but it has so many options. It is very fast and free.

I don't convert much, but when I do, I use Handbrake. So Handbrake +1

Super video converter which convert almost everything.