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Yahoo begins testing search and ad partnership with Google
The two search engine giants have started a new partnership in which Yahoo would use Google’s regular search results and ad results.
Yahoo and Microsoft revised their 10-year partnership in April: Bing used to provide Yahoo’s search results and ads exclusively. Now, the former has the right to enlist the help of other providers for up to 49 percent of its search results.
The new parnership was first discovered by SEOBook’s Aaron Wall, who saw Yahoo results with Bing ads and ones with Google ads when he used different browsers. Later both companies confirmed the arrangement to NYT but wouldn’t discuss the partnership in detail.
http://techti.me/2015/07/02/yahoo-be...p-with-google/
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