Microsoft’s Windows 10, the overhauled Windows version scheduled to go live during the summer, is expected to be a game changer for pretty much everyone in the industry, including Microsoft and its partners, which both expect increased sales thanks to the new OS.

But convincing users to switch to Windows 10 won’t be an easy task, pan-Asia Pacific Acer President Oliver Ahrens has recently said, pointing out that, despite the great features that Microsoft implemented in this version, there’s always a challenge to sell more when a new OS arrives.

Acer, whose CEO promised to turn his company into one of the most successful PC makers in the world, is also one of the firms that are betting big on Windows 10, as several devices running the new software will be launched in the fall of 2015.

But Windows 10’s arrival in its essence will be disrupting, the Acer official is quoted as saying by CRN Australia.

"Operating system change is always disrupting. As good as Windows 10 is and as good as it is for the industry that it is coming, it is disrupting," he says.

The challenge of convincing users to upgrade

There’s no doubt that Ahrens is right and convincing users to upgrade and to buy new PCs running Windows 10 will be a really difficult thing to do. And at first glance, Microsoft doesn’t seem to help achieve this goal at all.

Windows 10 will be offered as a free upgrade for Windows 7 and Windows 8.1 PCs, and the system requirements of the new operating system will be the same as for its predecessors. In other words, any computer running Windows 7 or 8.1 should be able to run Windows 10 as well without any performance decrease, so why should anyone buy a new PC?

The main target in this case is the Windows XP and the non-Windows userbase, as Microsoft is looking at the same time to move more people off old Windows versions and boost early adoption of the new ones.

That’ll be quite a challenge, there’s no doubt about it, and we’re only a few months away from the moment when Windows 10 becomes available and reboots Microsoft’s efforts to remain relevant in the desktop industry.