Ahead of the launch of the iPad Pro, Apple executives have been doing a series of interviews to drum up excitement and interest in the device. Earlier today, The Independent published an interview with Tim Cook where he shared his thoughts on the Apple Pencil and the iPad Pro’s target market.

This afternoon, The Telegraph published a second interview where Tim Cook spoke further on his vision of the iPad Pro as a PC replacement and how tablets are subsuming the PC market. According to Cook, the iPad Pro will serve as a replacement for a notebook or desktop computer for “many, many people.”

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” […]