The curtain is about to rise on the first act of Hulu in virtual reality.
The streaming-video company's VR app will be available next month when the $99 Gear VR headset from Samsung goes on sale, according to the Hulu's head of distribution, Tim Connolly.
"We're ready to go," Connolly said.
When the Los Angeles-based company announced the VR effort in September, it said the app would be available in the US during the fall season, with no specific time frame.
Hulu is one of several major digital video providers, including Netflix and YouTube, that is supporting virtual reality with content. The format has long been a mainstream curiosity seen as a niche part of technology. But VR could be hitting the mainstream, as social network behemoth Facebook throws its weight behind the format with Oculus and low-price devices like the Gear VR headset become available.
Hulu is also considering commissioning original series that are purely virtual reality without a "2D" element, Connolly said in an interview Friday on the sidelines of the New York Media Festival. Hulu is owned by traditional TV giants Disney, 21st Century Fox and Comcast.