Refreshingly modest marketing
Color us impressed with Micron's marketing of its new Crucial MX100 solid state drive line. Rather than try and oversell the drive with exaggerated rhetoric and fancy pants nomenclature, Micron is billing the Crucial MX100 SSD as a drive that offers cost-effective mainstream performance. Indeed, while the drive's sequential read and write speeds of up to 550MB/s and 500MB/s, respectively, are no longer unique, they're still some of the fastest available in the SATA space.

Micron's Crucial MX100 is available in 128GB, 256GB, and 512GB capacities. Both the 256GB and 512GB models use Micron's new 16nm NAND flash memory, which is paired with a SATA 6Gbps controller and custom firmware. That combination results in up to 90,000 IOPS.

"The Crucial MX100 represents a significant step forward for the mainstream SSD market, delivering outstanding performance and robust features at an excellent price," said Jon Weech (PDF), senior worldwide product manager, Crucial. "This product truly broadens the storage consideration set and enables more users than ever to make the jump from traditional spinning hard drives to a solid state drive."

These are 2.5-inch 7mm form factor drives. Each one ships with Acronis True Image HD data migration software and is backed by a 3-year warranty.

The drives are available now for $80 (128GB), $110 (256GB), and $225 (512GB), which are MSRPs.