One lucky gamer will be getting an Xbox Series X-themed refrigerator next month, thanks to a new online contest by Microsoft. Fans have been comparing the upcoming Series X console to a fridge in the form of various memes and fan animations due to its tall, rectangular design, which was a striking departure from the company’s past systems when it was first unveiled last December.

It seems that even Microsoft has gotten in on the joke, as a fridge in the shape of the Series X was spotted behind Xbox Games Marketing Manager Aaron Greenberg at the Inside Xbox event back in May. The fun would continue months later when rap legend and noted gaming enthusiast Snoop Dogg received a custom-made Xbox Series X refrigerator for his birthday last week. Now, Microsoft is giving one of its fans the chance to own one of these super-cool food storage units free of charge, and all they have to do is share a tweet.

Earlier today, Xbox posted an announcement for this contest on Twitter, containing a video of a Series X-shaped refrigerator being wheeled out of a giant Xbox Series X box. This short clip shows the unit opening up to reveal all the food and beverages one could store inside it, as text instructs fans to follow the official Xbox Twitter channel and re-tweet the post by November 4 for a chance to win the aforementioned fridge. According to the contest’s official rules (courtesy of Xbox.com), only one person will win this impressive prize, which is said to cost about $499 were it to be made available to purchase.

https://twitter.com/i/status/1321496994754428928

With the Xbox Series X set to launch on November 10, Microsoft is pulling out all the stops to build up hype for its newest gaming machine, which will compete with Sony's PlayStation 5 for players' hard-earned money. A few weeks ago, Xbox unveiled a stunning new Xbox Series X TV ad featuring Get Out star Daniel Kaluuya flying through a magical world to the music of Labrinth. Additionally, Microsoft posted a video detailing the various games and features that will be available when the Series X finally hits store shelves in a few short weeks.

This is indeed an exciting time for Xbox fans, and this latest contest is a fun way to acknowledge one of the Series X’s most endearing internet memes. The Xbox Series X refrigerator could make a nice addition to any gamer's kitchen or living room, and one lucky fan will be taking it home ahead of the real console’s launch next month.