Activision sells in more than $500 million of Destiny worldwide, biggest debut for a new franchise

Activision sells in more than $500 million of Destiny worldwide during its first day of AVAILABILITY, the company has announced. The game has become the biggest new video game franchise launch in history.


Activision Blizzard CEO Bobby Kotick said of today’s NEWS:

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny. This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”

Eric Hirshberg, CEO of Activision Publishing, also said:

“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one. Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and PARTNERS who helped make this happen, most importantly, our partners at Bungie.”