A few years ago Tyler Perry might have mixed up his list of ideas for Madea comcepts with his list of Jim Varney "Ernest" movies. Following up on a crime-centric movie and a Christmas themed movie, Perry launched a Halloween adventure for his trademark character, and audiences were excited to line up.

Boo! A Madea Halloween not only dropped Perry's name from the title, it pulled in the highest opening for a Madea movie since Tyler Perry's Madea Goes to Jail in 2009. With $27 million it landed an easy number one this weekend.

Jack Reacher: Never Go Back arrived in second with $23 million, but didn't play second to its predecessor. The sequel out-performed Jack Reacher which debuted at $15 million for Christmas, 2012.

It was no Jumanji, but the latest board-game-centric movie fared well in its own right. Ouija: Origin of Evil had everything going for it: low budget ($9 million), Halloween opening, and mass appeal rating (PG-13). It even managed critical acclaim, earning an enviable 81% at Rotten Tomatoes. Despite starting in third place, the horror flick enjoyed a $14 million start and, like most others in the genre, is already pulling down profits after just three days in theaters.

The weekend wasn't so kind to quirky comedy Keeping Up with the Jonses. Despite Jon Hamm and Zach Galifinakas headlining, the movie only banked $5 million for a disappointing seventh place.