War is Madness is New Planet of the Apes Promo

The latest promo for War for the Planet of the Apes highlights Caesar’s role as not only the ape leader but also as a father. We’re less than one month away from the third installment in 20th Century Fox’s rebooted Planet of the Apes trilogy hitting theaters, and the studio has kicked its marketing campaign into high gear, with the final trailer having released only a few weeks ago and promos beginning to flood the airwaves as well as television screens.

Rupert Wyatt launched the rebooted series six years ago with Rise of the Planet of the Apes, though he opted not to return for the sequel, Dawn of the Planet of the Apes, which ended up being helmed by Cloverfield director Matt Reeves. Although Reeves’ upcoming sequel to his critically acclaimed Apes film doesn’t release for another few weeks, the first reactions have already emerged online, and critics are heralding the sequel as one of the best movies of the summer.

Now, just days after the first social media reactions appeared online, the studio has released a new promo for War for the Planet of the Apes, titled “A Father Becomes Legend,” in celebration of Father’s Day in the United States. Unlike most of the previous promos, this one is closer to being one-minute long and reveals bits of new footage, including moments Caesar converses with his son — and about his son. You can watch the new promo in the section above.

Audiences may have seen most of the footage in the new promo before, but what the video does effectively is demonstrate the improvement in the apes’ communication skills, as well as showcase how they’ve adapted to human culture (such as wearing human clothing) and even fighting alongside people they once considered mortal enemies.

We may not know what happens in the story, though it’s not difficult to imagine that Caesar’s life will be at risk, considering that he’s fighting not only for his family’s safety but the future of the simians as well, against an opposing force led by the tenacious Colonel, played by Woody Harrelson. It’s easy to picture the Colonel (and, by extension, the humans) as villains in the story, though that hasn’t been the goal of the series thus far. Reeves (and Wyatt before him) made a clear effort to define both sides of the conflict as having valid reasons for their actions.

Although the upcoming sequel might not be the end of the rebooted Planet of the Apes series, it will certainly mark the conclusion of Caesar’s story (whether he dies or not), something that franchise producer Peter Chernin has previously stated was the intention all along with this Apes trilogy. We’ll just have to wait and see where Reeves and the studio take the Planet of the Apes franchise from here.



ScreenRant