The upcoming action-comedy The Nice Guys stars Russell Crowe and Ryan Gosling as a pair of not so nice 1970s private eyes, and today we have a fun, faux local access TV commercial for their Nice Guys Detective Agency.

There will also be Nice Guys ads appearing on bus benches and sides of buses a la ads for sleazy ambulance chasers. All of this advertising features the following real phone number: 1-844-4-NICE-GUYS.

This number leads the caller to an answering message voiced by Gosling and Crowe inviting the user to leave a voicemail for a chance to get a ticket to a screening closer to release.

Furthermore, if you check out this viral site you can listen to and download voicemails submitted by users, which are also socially shareable. The site also features voicemails by the film's cast and crew.

Directed by Iron Man 3's Shane Black, The Nice Guys opens May 20 in the US and June 3 in the UK.