Netflix quietly announced today that it’s increasing the price of its video-streaming service by $1 to $10 per month. This will impact only new subscribers signing up for the company’s two-screen-plus-HD service at first (you can stream video at up to HD resolution to a maximum of two devices simultaneously). Existing customers will be billed the higher rate at a later date.


The impact on you at home
: Announcing a price increase that doesn’t impact current customers is a smart move on Netflix’s part. Everyone will spout off on social media for a few days about how outrageous this is, and that they fully intend to cancel their subscriptions before they send another penny to the money-grubbers at Netflix.


After not seeing their actually bills go up, however, most subscribers will cool off and go back to binge-watching Orange is the New Black, House of Cards, or Wet Hot American Summer.