Google has published a comprehensive paper that spells out the details of how copyright holders can outreach piracy. It also point out that legitimate methods are better than the enforcements and the search engine optimization strategies are designed to help the copyright holders with the legitimate content more clearly.

In the past few years the entertainment industry has asked Google to intensify in matters of anti piracy efforts. Falling deaf to all these pleas Google has implemented its own anti piracy methods. The company has released the paper “How Google fights piracy” highlighting its fundamental principles on the issue.

Creating more and better legitimate choices

The primary principle highlighted by the company is the significance of the legal offerings without which unauthorized copying is difficult to beat. The rate of piracy goes up only when the consumers are not happy with the legitimate services. Hence, the best way to fight against piracy is to render better and convenient legitimate alternatives. This is the primary task of the company and has joined hands with YouTube and Google Play.

Keeping an eye on the money

Google is making every effort to stop the pirate sites from making revenue with its ad services. Around 46,000 sites were rejected by Google in 2012 for violating the copyright policies. Google is playing a significant role in detecting the rogue sites and cutting off their financial service and thereby enhancing the standard of the industry.

Effective, Efficient and Scalable

Google’s anti piracy efforts gets reflected in its search engine results. It spends millions of money to streamline the copy right removal for search results. Google down ranks those websites that are found to contain copyright infringement contents.

Precaution against abuse

One of the negative effects of the DMCA methods is that the procedure gets abused sometimes intentionally. Often fabricated copyright infringement allegations are used to hinder competition and censorship but Google is successful in detecting and removing such rogue allegations.

Transparency

Transparency can control the piracy abuse to a large extent. Besides helping to take down the infringement results it is also helping the music and movie companies to improve their rankings. There is no doubt that Google is not avoiding the piracy issue and is demanding for more effective measures.